Another fascinating discussion we have is between User Experience workers and Graphic Design workers. Both claim to keep the end-user in mind with regards to functionality and aesthetics.
Indeed, in order to keep the user engagement we definitely need an enticing graphic story. By default, graphic designers keep the user in mind. Yet there are a few things they miss out on for creating the perfect experience for their hard work:
- They rarely interact with the end-user during the design process
- If pushed for time, they will resort to the tried-and-tested ideas rather than keep the latest trends in mind
- After the 3rd or 4th revision, they start to get bored and start to put in less effort.
User Experience workers tend to collaborate and maximize the potential of the graphic designer by:
- Showcasing the User Journey Maps along with Heat Maps of the designs
- Given the right tools, they can provide real time feedback to the designer on how their ideas are hitting the right hot spots
- They can keep an eye out for the latest trends and provide a shorthand (revised monthly) to give the designer an edge during time-bound projects
- They can give objective and measurable views to the designs rather than simply focus on aesthetics
Without a doubt, a good UX team will know how to play around with graphic design concepts while keeping to the timelines.
Hamza Awan 