What do modern marketers do that the classic ones don’t?

Considering the new wave of marketers coming in, here are a few things that we will definitely be incorporating into their skill sets:

1. They can rapidly adapt to changing market dynamics
2. They are generalists rather than specialists
3. They are NOT dedicated to a particular medium or a particular audience
4. They are especially good in identifying buying behavior AS IT CHANGES.
5. They know how to use design tools at a basic level
6. They have selling skills as well
7. They can work with a wide variety of people over a wide variety of products
8. They are media savvy
9. They know how to be private when needed
10. They are usually aggressive rather than defensive
11. They know how to select good leaders to follow

This is something that I know with the current level of experience that is needed.